How should "Experience" be demonstrated in the medical field?

Organize and display the physician's individual years of clinical experience, case volume (within a range that respects advertising guidelines), professional societies they belong to, and board-certification qualifications. The "Experience" that Google evaluates is whether the person has actually experienced it first-hand. If you want to convey experience in medical practice, structuring the physician profile as structured data is the most powerful approach.

How detailed should the director's profile be?

Ideally, list their career history, professional societies, board-certification qualifications, published papers, and awards, and use `sameAs` to explicitly link to official society sites, official university pages, and public databases. For LLMO as well, such information contributes to being more likely to be cited.

E-E-A-T for Medical Clinics — The Basics of Implementation

定義: E-E-A-T; The four elements of page-quality evaluation used in Google's "Search Quality Evaluator Guidelines." Experience / Expertise / Authoritativeness / Trustworthiness. In YMYL fields (especially medical and financial), whether these are implemented has a large impact on page-quality judgments.

Why E-E-A-T Is Especially Effective for Self-pay Care Clinics

The medical field falls under Google's YMYL (Your Money or Your Life), and quality evaluation is applied more strictly than in other fields. The self-pay care field is, furthermore, an area where judgment is difficult for patients and the impact of misinformation is large. For that reason, it is a field where a lack of information demonstrating trustworthiness readily leads to a negative evaluation.

It has been pointed out that similar criteria are emphasized when an LLM chooses which sources to cite, so preparing E-E-A-T is effective on both the SEO and the LLMO fronts.

Implementation Points for Each of the Four Elements

Experience

The years of clinical experience and case volume of the director and affiliated physicians (in expressions that comply with the advertising guidelines)
Turning unique insights based on accumulated cases into articles (without identifying individual cases)
Structuring "treatment area × years of experience" into the profile

Expertise

Explicitly stating professional societies, board-certification qualifications, and certified-physician qualifications as structured data (Person.hasCredential)
Preparing a list of academic presentations, papers, and authored books
Explicitly stating the "field of specialty" with Person.knowsAbout

Authoritativeness

sameAs links to official society sites, official university pages, and public databases (the physician-and-others qualification-verification search)
Organizing a record of media coverage and interviews (while avoiding exaggerated expressions)
Preparing an editorial-policy page and an operator-information page

Trustworthiness

Full disclosure of the operating corporation's information (corporate name, address, contact, representative)
Privacy policy and conflict-of-interest disclosure
Explicit sourcing and explicit update dates
HTTPS and the site's basic technical quality

Priority Implementation List for Structured Data

The structured data that should be implemented on a clinic site is as follows.

Organization or MedicalBusiness (operating corporation / clinic)
Person (director and affiliated physicians)
Article (article pages)
BreadcrumbList (all pages)
FAQPage (pages containing an FAQ)
Service (offered menu)
WebSite + SearchAction (the entire site)

Summary

E-E-A-T works as a substantive filter in the YMYL field
Self-pay care clinics tend to be weak in the structural demonstration of "Experience" and "Authoritativeness"
Structured data and transparency of operator information are the highest-ROI move