医療機関AI検索ラボMEDICAL AI SEARCH LAB

Verified nationwide across 7,643 facilities — are aesthetic clinic websites in a state AI can read?

We expanded the machine-readability survey of 400 facilities in Osaka to the whole country, conducting a complete census of the machine readability of 7,643 aesthetic-related clinics. AI crawlers fully allowed 88.7%, llms.txt 9.1%, structured data 40.0%. And about one-tenth of registered URLs were unreachable.

LLMO

What this article covers

  1. The actual state of machine readability at 7,643 aesthetic-related clinics nationwide
  2. A verification of whether the distribution of the earlier 400 facilities in Osaka was representative of the whole country
  3. The finding that about one-tenth of the URLs registered in public databases cannot reach a website

Conclusion

Full permission of all 12 AI crawlers was 88.7%, llms.txt installation was 9.1%, and structured-data output was 40.0%. This almost matches the distribution of the 400 facilities in Osaka, confirming that the trend of the earlier survey was not region-specific but the industry-wide present state. In addition, about one-tenth of the facilities whose URLs are registered could not have their website reached at all, and the obsolescence of web information was observed.

Terms used in this article
robots.txt
A guidance note placed at a site's entrance for crawlers (programs that automatically come to read the site). It is a text file stating which programs may read which parts, and which they may not.
AI crawler
A program that AI services such as ChatGPT and Gemini use to come and read a site. Each service has its own name, such as GPTBot, ClaudeBot, or PerplexityBot.
llms.txt
A guidance file, aimed at AI, that summarizes “what this site contains.” It is a relatively new proposal and installing it is optional.
sitemap.xml
A file that lists a site's pages in a machine-readable form. It helps search engines and AI find the pages.
structured data (JSON-LD)
Information written alongside a page's content in a form machines can understand. It carries meaning such as “this is the consultation hours” or “this is the doctor's name,” separately from the human-facing display.
machine-readability survey
Checking, from the outside and mechanically, not the quality of a site's content but whether the “machine-visible form” above is in order.

When we recently published the machine-readability survey (a survey of machine readability — whether a website is in a state that AI can read) of 400 aesthetic-related clinics in Osaka Prefecture, we wrote that "the nationwide survey is currently in progress." That nationwide survey is now complete, so we report it here as a follow-up.

The design. Among the medical clinics nationwide derived from the Ministry of Health, Labour and Welfare's Medical Information Network (i-Iryojoho), we took as the population the 11,421 facilities advertising any of cosmetic surgery, aesthetic dermatology, plastic surgery, or dermatology, and surveyed all 7,643 facilities whose website URLs could be confirmed. This time it is not sampling but a complete census. The judgment items are identical to the Osaka survey: we performed machine judgment of external items such as the permission status of the 12 major AI crawlers in robots.txt, the installation of llms.txt, sitemap.xml, structured data (JSON-LD), and https (measurement period: July 13–14, 2026. Access to each facility's site was made only once, at spaced intervals).

The results. Of the 7,643 facilities, 6,776 (88.7%) allowed all 12 major AI crawlers. Those blocking some or all were 172 facilities (2.3%). Those with llms.txt installed were 697 facilities (9.1%). Structured-data (JSON-LD) output was found at 3,060 facilities (40.0%).

Placed alongside the distribution of the earlier 400 facilities in Osaka (fully allowed 89%, llms.txt 10%, structured data 52%), the AI-crawler allow rate and llms.txt almost matched. The Osaka figures were not region-specific but can be said to have represented the industry-wide present state. Only structured data came out 12 points lower nationwide, but this may be due to the difference in extraction method (the Osaka survey extracted 400 facilities, prioritizing the advertising of cosmetic surgery and aesthetic dermatology, whereas the nationwide census includes dermatology), and we do not assert it.

There is one finding that became visible for the first time in this complete census. Of the 7,643 facilities whose URLs are registered in public databases, only 6,832 (89.4%) could have their top page reached normally. The remaining 811 facilities (about one-tenth) could not have the site itself reached: the domain could not be resolved (358 cases), the page did not exist (404 in 214 cases), or there were timeouts, SSL errors, and the like. Closure, relocation, domain expiration, URL changes due to a redesign — the reasons are thought to be various, but what they have in common is that "the public registration information and the actual state of the web are out of sync." When AI talks about medical institutions, such obsolete information can also become part of the material. Confirming where and how your own clinic's information is registered has meaning as a basic step even before AI countermeasures.

A note on how to read this. This survey is a machine judgment of external form; it does not measure the quality of content or how it is actually treated in AI search, nor does the presence or absence of an item indicate the superiority or inferiority of a facility. For sites rendered with JavaScript or platform-type sites, the judgment may diverge from reality, and these are distinguished as unjudgeable (the unjudgeable rate is 7–11% depending on the item).

The picture in which the vast majority of medical institutions are in a state of "not refusing AI, but not actively preparing for it either" has not changed since the Osaka survey. Preparing the external form is not difficult, and once it is prepared, in terms of preconditions you join the leading group. What comes after that — how a site that has become readable is actually treated by AI — is the domain this site handles through actual measurement.

FAQ for this article

Q. Why do the numbers differ slightly from the Osaka survey?
A. Because the method of extracting the target facilities differs. The Osaka survey extracted 400 facilities, prioritizing those that advertise cosmetic surgery or aesthetic dermatology, whereas this time it is a complete census of all 7,643 facilities nationwide whose URLs could be confirmed. The AI-crawler allow rate and llms.txt installation rate are almost identical, and the trend is the same.
Q. Where should I check whether my own clinic's URL is still an old one?
A. The starting point is to check whether the URL registered on your clinic's page in the Medical Information Network (i-Iryojoho) of the Ministry of Health, Labour and Welfare (MHLW), on Google Business Profile, and on major portal sites matches your current website. A typical case of mismatch is when an old URL remains after a relocation or a redesign.
Q. Will the raw data of the nationwide survey be published?
A. We do not publish the judgment results for individual facilities. Only the anonymous distribution is published. As for your own clinic's status, anyone can inspect it from the same perspective by checking the output of robots.txt and structured data.